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Make an effort to make a list of 20-30 keyword phrases. Choose the two keyword phrases you anticipate would be searched for the most. But also keep in mind, the more contention there is for a keyword, the harder it is to acquire top rankings. If you desire to rank high in Google for the keyword "insurance", you have a very long process ahead. So try your finest to select two keyword phrases that are the most pertinent to you business but that are not vague nor in competition. It's a goodthought to have 2 or 3 words in each phrase (e.g. "wedding catering services") Once you've selected your two most suitable keyword phrases the next step shows you how to arrive at some changes to your home page. Web Copy Web copy refers to all the words or text on your website. Because content is paramount in the world of search engines, your keyword phrases need to be arranged strategically on your web page to convince Google that your content is highly relevant to those keywords. 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